Higginswerx Earns Honorable Mention at the Inaugural Chroma Awards
We’re proud to share the exciting news that Higginswerx founder Brett Higgins has received an Honorable Mention at the inaugural Season One Chroma Awards, an international awards program celebrating excellence, innovation, and emerging voices in artificial intelligence (AI) driven creative work.
Higginswerx was recognized in the Marketing and Advertising category for its AI powered video, “Holy Herba Honey Ad,” a visually striking and concept driven ad blending traditional advertising and storytelling with cutting edge generative technology.
About the Chroma Awards
Launched to spotlight artists and creatives pushing the boundaries of AI, the Chroma Awards inaugural event honored various works demonstrating exceptional creativity, technical execution, and conceptual depth. As a first-year competition, Season One drew submissions from artists and agencies located around the world, making an Honorable Mention a notable achievement in a highly competitive international field.
Inside the “Holy Herba Honey” Ad
The Holy Herba Honey Ad was created as a modern interpretation of classic product advertising infused with surreal visuals and elevated through AI-driven production techniques. The spot uses generative AI to craft lush, stylized imagery emphasizing the product’s natural origins, with a richness and almost mythic quality.
Rather than relying on traditional live action shoots or stock visuals, this ad leverages AI to:
- Create cinematic environments that feel handcrafted and intentional
- Experiment with visual metaphors that highlight purity, warmth, and authenticity
- Rapidly iterate on concepts while maintaining a cohesive artistic vision
The result is a short-form video advertisement that feels both timeless and futuristic, demonstrating how AI can be used not merely as a gimmick, but a powerful new creative tool to elevate brand storytelling.
AI as a Creative Partner
At Higginswerx, AI is treated as a collaborator, not a replacement for human creativity. The Holy Herba Honey Ad reflects a thoughtful balance between human-led concept development and AI assisted execution, showcasing how emerging technology can expand what’s possible in marketing and advertising, without sacrificing original narratives or brand identity.
This philosophy aligns closely with the Chroma Awards’ mission to celebrate artists who use AI with intention, originality, and purpose.
Community Recognition
Following the announcement, Brett Higgins shared his gratitude on social media:
“Grateful to everyone at the Chroma Awards for the honors. Thank you for the recognition and honored to be part of such an incredible community, celebrating creativity and storytelling.”
The acknowledgment places Higginswerx among a growing global community of creators exploring the future of AI content in media and advertising.
What’s Next
Season One marks the beginning of what promises to be an influential awards platform for AI creatives. Pre-registration for Season Two of the Chroma Awards is now open, and a full list of Season One finalists is available on the Chroma Awards website.
To stay up to date on new projects, experiments, and announcements from Brett Higgins and Higginswerx, follow along on X: @higginswerx
Watch the Holy Herba Honey Ad here: